What you’re saving for: insights from the Sync Savings Tree at Festival of Work 2025
At this year’s Festival of Work, over a thousand of you stopped by our stand, met our mascot Sprout, and pinned your savings goals to the Sync Savings Tree. From dream homes and holidays to catios, craft rooms, and even a political campaign – your goals were bold, personal and inspiring. Thank you for helping us grow something incredibly beautiful!
In a nutshell, this is what you are saving for:
✈ Travel & holidays 26%
🏡 New home 23.3%
🧰 Home improvements 11.5%
🚗 Cars & vehicles 10.6%
🎓 Business & education 7.5%
🏖 Mortgage & retirement 6.6%
💍 Weddings 3.5%
🌧 Rainy day 3.5%
👩👧 Future & family 3.1%
🐾 Pets 2.2%
🎁 Big purchases 2.2%
We’ve turned your savings goals into an interactive board that captures the most common themes and some of the most memorable one-offs.
Expand and navigate the board below by simply zooming in and out and moving around, and see what your fellow festival-goers are working towards. You might just spot your own goal too!
👉 You can also click here to explore the full savings board
